-
LIVE BROADCAST DESIGN
PROJECT DETAILS
CLIENT — ESPN College Football & GameDay / SEC Network / College Football Playoff
CATEGORY — Broadcast Graphics, Insert Design, AR/VR, AD Sales & Sponsor Integration
ROLE — Sr Designer
Working within ESPN's established broadcast identity, I designed a suite of live broadcast graphics for College Football on ESPN, SEC Network, and the College Football Playoff, extending and executing that visual system across every touchpoint. Built for scalability, designed for operators, and executed with no margin for error. From insert graphics and sponsor integrations to AR/VR environments and talent-facing UI, this work spans the full ecosystem of live sports broadcast design.
Realtime Storytelling
INSERT GRAPHICS
Designed for live College Football & GameDay broadcasts across ESPN, SEC Network, and the College Football Playoff. Uppers, countdown bars, bump-to-break elements, and bottomline bars built to work across every team identity and color system in the conference landscape.
FULL SCREEN GRAPHICS
Full-screen graphics designed to own the moment. Matchup reveals, standings, and playoff brackets built for the highest-stakes points in the broadcast.
SPONSOR & AD PARTNER INTEGRATION
Sponsor-integrated graphics fulfilling paid partnership obligations for brands including Home Depot, Dr. Pepper, and Google. Designed to serve advertiser needs while maintaining the integrity of the broadcast visual system.
AR / VR
Scene compositions designed for virtual broadcast environments, built in collaboration with the AR/VR team with spatial awareness and camera framing as primary constraints.
STUDIO & TALENT FACING
Graphics designed for the studio environment — monitor displays supporting live talent commentary and a custom UI redesign for on-air talent picks, delivered via Figma to developers for build and deployed during live broadcasts.
