CLIENT — The Industrious Podcast
CATEGORY — Motion Graphics, Sound Design, Branding
ROLE — Lead Design, Sound Design, Art Direction
The task: create a sharp animation package that respected the structure of the existing logo while subtly nodding to the products and services offered by Accessa.
The logo’s rigid geometry called for a clean, intentional animation approach. I used falling lines to match its visual rhythm, integrating a "paint-fill" style effect as a subtle reference to Accessa’s work in chemicals and coatings. The audio design was equally important—pairing a bold stomp with orchestral elements to build a layered, cinematic tone that elevated the opener beyond a standard motion logo.
The result is a tight, stylized motion and sound package that honors the brand while pushing it in a more dynamic direction.
Ask me how motion and sound brought unexpected depth to a simple logo.