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COLLEGE FOOTBALLON ESPN -
COLLEGE FOOTBALL PLAYOFFSON ESPN
PROJECT DETAILS
CLIENT — College Football on ESPN
CATEGORY — Campaign Development, Branding,
Social Media, UX / UI
ROLE — Art Direction, Lead Designer
Collaborating with VFX artists, social strategists, and in/out-of-home designers, I guided the transformation of ESPN’s new in-broadcast package into a bold, unified campaign spanning digital, print, on-air, and social platforms. The result was a seamless visual identity that felt distinctly College Football.
The campaign not only drove engagement—it continues to evolve and elevate the brand through the 2023 season.
Ask me about how we built a design system that flexed across formats—and how we kept it fresh, evolving, and elevated all the way through the playoffs.
CAMPAIGN DEVELOPMENT
On-Air Visual Package
marketing campaign/creative directon
This campaign translated ESPN’s College Football broadcast graphics into a bold, cohesive visual system. I led the creative execution ensuring consistency from concept through delivery.
Social Media
Instagram carousel
Social Strategy/Creative Direction
These social-first assets extended the campaign’s visual identity into dynamic, platform-native content. Designed for engagement and speed, the system also included customizable templates for schools to personalize and share—amplifying reach while maintaining brand consistency across teams and channels.
Email + Digital Banners UX/UI
WEEKLY EMAIL
EXPERIENCE
EXPERIENCE
Dynamic and personalized weekly emails delivered up-to-the-minute news, social content, and schedules. Live emails deployed during game windows served highly targeted updates focused on subscribers' favorite teams, keeping fans informed and engaged in real time.
TOP 25 RANKINGS
EMAIL
Developed to pique the curiosity of College Football Fans, this email saw the highest click-through rate of all emails deployed throughout the year.
PERSONALIZED
PLAYOFF EMAILS
PLAYOFF EMAILS
Dynamic emails sent during the live Semifinals and National Championship game windows delivered timely, personalized content tailored to subscribers’ favorite teams keeping fans deeply engaged at the height of the season.
INTELLIGENT
DISPLAY ADS
DISPLAY ADS
JSON-driven digital banners were developed for both desktop and mobile placements to establish game awareness and drive tune-in during live broadcasts. These data-powered ads adapted in real time to serve relevant matchups, creating a smarter, more timely promotional experience.