This campaign involved close collaboration with a distinguished illustrator to bring the visual identity to life. Drawing on my own background in illustration, I was able to speak the language of the artist, helping to translate the creative vision clearly and effectively. As the campaign’s creative lead, I illustrated the concluding frames of the final spot and guided a team of emerging designers and VFX specialists to apply the visual style consistently across all deliverables.

The campaign achieved fan-favorite status quickly, prompting its expansion across the 2022 and 2023 WNBA seasons, with assets extending across broadcast, print, and digital platforms.

Ask me what happens when you pair a great illustrator with a very enthusiastic design lead.