ESPNW and HOMAGE teamed up to launch a limited-edition clothing line inspired by women in sports who were the firsts, the greats, and those changing the game forever. More than a product release, the BE Collection was a bold step toward positioning espnW as not just a platform—but a lifestyle brand rooted in empowerment, culture, and everyday expression.

Tasked with developing the creative for a multi-channel campaign, I focused on blending compelling storytelling with bold, cohesive visuals—creating a bridge between the brand and its audience. Every design choice in the BE Collection was made to honor the resilience and legacy of trailblazing female athletes, to spark inspiration and drive connection.

The final campaign spanned digital, email, and product marketing channels—celebrating these stories across platforms while driving awareness and engagement.