My endeavors to intertwine the spirit and culture of X Games with contemporary design trends led to a triumphant campaign pitch for the 2020 X Games series. The synergy of these elements not only laid the foundation for a resonant campaign, picking back up in time for Winter X Games 2021 allowing it to echo through the 2022 event seasons.

This campaign’s sustained success and evolution through the 2022 X Games event seasons can be attributed to the seamless fusion of the X Games’ essence with prevailing design trends and the vivid and compelling visuals sourced during its inception.