CLIENT – Summits Podcast
CATEGORY - Motion Graphics, Sound Design, Branding
ROLE - Lead Design, Sound Design, Art Direction
Once in a while, you run into a project that stretches you beyond your comfort zone, giving rise to a final product that has evolved beyond the bounds of its original box.
The challenge presented as the development of an animated logo package, including a podcast opener and logo bug animation. As the opener came together, a clear need for sound design was evident. Informed by the initial pass at the opener animation, the audio mix provided an additional layer of depth. An unexpected progression of this extension was the role it played in further elevating the animation.
The end result is the culmination of a complex and beautifully crafted package.