This campaign saw close collaboration with a distinguished illustrator to realize the envisioned aesthetic of this campaign. As the creative lead, I illustrated the concluding visuals of the spot, guiding emerging designers and VFX specialists to incorporate the developed campaign visual themes into their respective assignments. This ensured a seamless and unified representation across multiple platforms such as broadcast promotions, print media, and online assets.

Owing to the campaign's swift ascension to fan-favorite status, we pursued its extension throughout the entirety of the 2022 & 2023 WNBA seasons.