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COLLEGE FOOTBALLON ESPN -
COLLEGE FOOTBALL PLAYOFFSON ESPN
PROJECT DETAILS
CLIENT – College Football on ESPN
CATEGORY - Campaign Development, Branding,
Social Media, UX / UI
ROLE - Lead Design, Art Direction
Under my guidance, diverse teams of in and out of home designers, VFX editors, and social media strategists aligned to infuse a newly established in-broadcast package into a dynamic new campaign with visuals, ensuring the implementation of a cohesive aesthetic across multiple mediums—on-air promos, print, digital, and social media.
As a result, of compelling storytelling and increased brand engagement this campaign continues to be elevated, extending through the 2023 College Football season.
DYNAMIC &
PERSONALIZED
WEEKLY EMAILS
PERSONALIZED
WEEKLY EMAILS
Dynamic and personalized emails serveing up to the minute news, social, and schedule content. Live emails deployed during the live game window delivered targeted, personalized subscriber content focused on favorite teams.
DYNAMIC
TOP 25 RANKING EMAIL
TOP 25 RANKING EMAIL
Developed to pique the curiosity of College Football Fans, this email saw the highest click-through rate of all emails deployed throughout the year.
PERSONALIZED
PLAYOFF EMAILS
PLAYOFF EMAILS
Dynamic email sent during during the live Semifinals and National Championship game windows. These emails served targeted, personalized subscriber content focused on favorite teams.
JSON DRIVEN
DYNAMIC BANNER ADS
DYNAMIC BANNER ADS
Digital banners served on desktop and mobile spaces to establish awareness for upcoming games and to drive tune-in for live games.