Charged with leading the creation of the college basketball graphics package for our on-air broadcasts, I strategically utilized design assets aligning with our marketing goals and crafted hand-illustrated typographical elements to customize our weekly promos, maintaining fidelity to the original graphics package.

My collaboration with a VFX editor transformed these illustrations into impactful animations, adding a sophisticated layer to our promos. This synergy between departments and the resulting innovative output received widespread acclaim, establishing a new standard of excellence within our broadcasts. My leadership and creative insight were crucial in orchestrating this celebrated campaign, blending artistry and technical acumen to elevate our visual narrative.